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Norrel

Competitive intelligence for product teams

Know what your competitors shipped. Before your customers tell you.

Norrel watches your competitors' pricing, changelogs, docs, hiring and earnings calls — then sends one weekly brief explaining what changed and what it means for your roadmap.

Real brief, sent within a day. No account, no card, no call.

See a sample brief

Weekly briefMonday 17 August

3 of 41 changes cleared the bar

  1. Acme · Pricing page · Tuesday

    Was: Starter — $29/mo, up to 5 seats, unlimited projects

    Now: Starter — $29/mo, up to 3 seats, 10 projects. New Enterprise tier: SSO, SCIM, audit log.

  2. Acme · Careers · four new roles

    • Enterprise AE · New York
    • Solutions Architect
    • Security Engineer
    • Security Engineer

  3. Acme · Q2 earnings call · CFO, 34:12

    “Shifting go-to-market focus toward larger deployments.”

What this means for you

Acme is moving upmarket and squeezing its small-team tier. The new three-seat cap opens a wedge with four-to-ten person teams — worth a targeted campaign and a comparison page this quarter.

  • 14

    source types read for every competitor

  • 1

    brief a week, Monday morning

  • 5–8

    items a week clear the bar

  • Same day

    on pricing changes and launches

The problem

You find out too late.

A competitor ships something, and you hear about it from a customer on a sales call two weeks later.

Nobody has time to check.

Six competitors, a dozen pages each. It never makes it onto anyone's week.

Alerts made it worse.

The tools that promised to help now send forty notifications a week, so you muted the channel.

How it works

Three steps, then it runs without you.

  1. Add your competitors.

    Enter five to eight domains. Norrel finds their pricing page, changelog, docs, careers page and review profiles automatically.

    • acme.com
    • globex.io
    • initech.dev
    • umbrella.co
    • hooli.com

    Finding sources…

  2. Tell it who you are.

    One paragraph about your product. Every finding is then judged against what actually matters to you — not summarised in the abstract.

    Your product, in one paragraph

    We make onboarding software for mid-market SaaS teams. Our wedge is time-to-first-value. We lose deals to incumbents on SSO and audit logging.

  3. Read one brief a week.

    Five minutes, in Slack or your inbox. Urgent moves — a pricing change, a new tier — arrive the day they happen.

    NorrelMonday 08:00

    Your weekly brief — 3 items

    • Slack
    • Email

What we track

The places a competitor tells you what they are doing.

  • Pricing & packaging

    Tiers, limits, seat caps, trial length.

  • Changelogs & release notes

    What shipped, and how often it ships.

  • Documentation & API reference

    New endpoints appear before announcements.

  • Job postings

    Roadmap and go-to-market intent, months early.

  • New pages & products

    Caught before the launch post.

  • Earnings calls

    Public competitors state their strategy out loud, quarterly.

Also: blog and newsroom, G2 and Capterra reviews, integrations and marketplace listings, security and compliance pages, customer logos, app-store releases, funding and press, hiring volume.

We track a lot. We send you very little.

Most weeks, five to eight items clear the bar. If nothing material happened, your brief says so in one line.

41 changes detected last week

3 reached the brief

A real brief

This is what arrives on Monday.

Forty-one changes were detected across the week. Three of them were worth your time. Here is the whole email.

Weekly briefMonday 17 August

3 of 41 changes cleared the bar

  1. Acme · Pricing page · Tuesday

    Was: Starter — $29/mo, up to 5 seats, unlimited projects

    Now: Starter — $29/mo, up to 3 seats, 10 projects. New Enterprise tier: SSO, SCIM, audit log.

  2. Acme · Careers · four new roles

    • Enterprise AE · New York
    • Solutions Architect
    • Security Engineer
    • Security Engineer

  3. Acme · Q2 earnings call · CFO, 34:12

    “Shifting go-to-market focus toward larger deployments.”

What this means for you

Acme is moving upmarket and squeezing its small-team tier. The new three-seat cap opens a wedge with four-to-ten person teams — worth a targeted campaign and a comparison page this quarter.

The last paragraph is the product. Everything above it is table stakes.

Your first brief lands the Monday after you sign up.

Get early accessSee pricing

Why Norrel

Built for the person who has thirty minutes on a Monday.

  • Judgement, not notifications.

    Every change is scored for materiality before it reaches you. Cosmetic edits, rotating testimonials and copyright years never make the brief.

  • Written for your product.

    Findings are framed against your positioning and your roadmap, not summarised in the abstract.

  • Earnings calls included.

    Public competitors describe their strategy out loud every quarter. Nothing else at this price reads them.

  • Set up in five minutes.

    Published pricing, self-serve signup, no demo required, no analyst needed to run it.

Where this sits

Two things already exist. Neither is built for you.

Enterprise CI platforms

Price
$15,000–$100,000 / year
Setup
Weeks, with onboarding
Who runs it
A dedicated analyst
What arrives
Battlecards for the sales team
Best for
Large sales organisations

Alerts and page-watchers

Price
$0–$40 / month
Setup
Minutes, then constant tuning
Who runs it
You, every week
What arrives
Every change, unfiltered
Best for
Watching one page

Norrel

Price
$49–$199 / month
Setup
Five minutes
Who runs it
Nobody
What arrives
One brief, five items, with a conclusion
Best for
Product teams at 10–200 person companies

Five minutes to set up, and then nobody has to run it.

Get early access

Pricing

Published, self-serve, no call required.

2 months free

Billing period: Monthly

Watch

$49/mo

  • Three competitors
  • Weekly brief by email
  • Pricing, changelogs, docs and job postings
  • Full change history

For founders and solo product managers

Get early access

Brief

Most popular

$99/mo

  • Eight competitors
  • Everything in Watch
  • Slack delivery
  • Same-day alerts for pricing and launches
  • Earnings-call analysis
  • Monthly shareable brief
  • Reviews and security-page monitoring

For product teams at 10–200 person companies

Get early access

Team

$199/mo

  • Fifteen competitors
  • Everything in Brief
  • Five seats
  • Custom sources
  • API and webhooks
  • Export to PDF and Notion

For teams where more than one person owns this

Get early access

All plans include a 14-day trial. No sales call, cancel from your account page.

How we work

The four things Norrel will not do.

  • Never

    Read anything private

    Only public pages, the same ones anyone can visit. Nothing behind a login, ever.

  • Never

    Ignore robots.txt

    If a site asks not to be crawled, Norrel does not crawl it.

  • Never

    Train a model on your data

    Your competitor list and your product description are yours, and stay that way.

  • Never

    Make leaving hard

    Cancel from your account page. Ask us to delete your data and it is gone.

Questions

The things people ask first.

Something not answered here? Email us.

Stop finding out from your customers.

Add your competitors, get your first brief this week.

Early access. We're onboarding a small number of teams at a time.